Giveaway evidence guide
What to save before and after you pick a giveaway winner.
For a free-to-enter giveaway, save the giveaway details, the rules, the final list of people who could win, how you picked the winner, and the result. Together, these tell a much clearer story than a winner’s name alone.
The simple answer
Save the important information as the giveaway happens.
Trying to rebuild a giveaway record after someone asks a question is hard. Saving each step as you go gives the agency, promoter, and client a clear explanation of the winner.
1. Save the giveaway details
Record the promoter, prize, entry route, dates, countries, who can enter, and where the giveaway is running.
2. Save the rules
Keep the rules that people could see. Note where they were published and which version applied to this giveaway.
3. Keep the entry list
Keep the source of who entered — a CSV export or an imported Facebook / Instagram post — and note duplicates, entries you removed, and how many people could still win. Keep personal data safe.
4. Save the final list
Keep a record of the final list used to pick the winner and the time you stopped making changes to it.
5. Record how you picked the winner
Save the method, time, number of eligible people, winner, and any reserve winners picked at the same time.
6. Save the result
Keep the evidence pack or certificate, plus any notes about contacting the winner, a claim deadline, or sending the prize.
Why this matters
A winner picker gives an answer. A record explains the answer.
After a giveaway, people may ask what rules applied, which list was used, and how the winner was picked. A clear record helps you answer those questions calmly and consistently.
A useful limit
This helps you keep proof. It is not legal advice.
The promoter remains responsible for the giveaway, its rules, advertising, eligibility, winner contact, and prize delivery. Get the right advice when a campaign needs it.