A fair free-to-enter giveaway is easier to run when the key decisions are made before the campaign gets busy. You do not need a huge process. You need clear rules, a reliable way to make the final list, and a record of how the winner was picked.
1. Write down the giveaway basics
Start with the facts people will need to understand the giveaway: the promoter, prize, start and end dates, countries or areas covered, who can enter, and the free way to enter. Make sure the details used by the agency match the details shown to entrants.
2. Make the rules easy to find
People should be able to find the rules that apply to them. Save the version used for the campaign, where it was published, and any important changes. The rules should say how and when the winner will be picked, as well as what happens if the winner does not claim the prize.
3. Decide how you will make the final entry list
Before the campaign starts, agree where the entry list will come from. It might be a website form, email list, social media export, or another campaign system. Decide what information you need in the export and how you will deal with duplicates, bonus entries, or entries that do not meet the rules.
4. Check the list before you pick a winner
When entries close, upload or save the list you were given. Check the columns, look for duplicates, and note any entries removed. Then save the final list of people who can win. This is the list you should use for the random giveaway winner selection.
5. Pick the winner in a clear way
Use the method set out in the rules. Save the date and time, the number of people included, the method used, the winner, and any reserve winners. A reserve can be helpful when the rules allow it and the first winner does not respond or cannot receive the prize.
6. Keep the proof after the draw
Save the giveaway record, winner certificate or evidence pack, and any notes about contacting the winner. Keep private entry data out of public proof. The promoter or agency should then follow the rules for claims, announcements, and prize delivery.
A quick reminder about responsibility
This free-to-enter giveaway checklist helps you organise the work and save better evidence. It is not legal advice or a promise that a giveaway is compliant. The promoter remains responsible for the campaign and should get suitable advice where needed.
For a version your team can work through, open the free giveaway checklist.